"Intergenerational culture-specific consumption differences between Asian Indian immigrants and Indians residing in an Indian metropolis" by Smita Mathur

Article

Intergenerational culture-specific consumption differences between Asian Indian immigrants and Indians residing in an Indian metropolis

Journal of International Consumer Marketing (2008)

Smita Mathur, James Madison University
M. Guiry
S. Tikoo

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Disciplines

Marketing

Publication Date

2008

Citation Information

Mathur, S., Guiry, M., and Tikoo, S. (2008). Intergenerational culture-specific consumption differences between Asian Indian immigrants and Indians residing in an Indian metropolis. Journal of International Consumer Marketing, 20(3/4), 69-80.