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Presentation
Challenging the views of self management for asthma
Graduate School of Medicine - Papers (Archive)
  • Kelly L Andrews, University of Wollongong
  • Sandra C Jones, University of Wollongong
  • Melinda Williams, University of Wollongong
  • Judy Mullan, University of Wollongong
RIS ID
32535
Publication Date
1-1-2010
Publication Details

Andrews, K. L., Jones, S. C., Williams, M. & Mullan, J. (2010). Challenging the views of self management for asthma. In R. Russell-Bennett & S. Rundle-Thiele (Eds.), 2010 International Nonprofit and Social Marketing Conference (INSM): conference proceedings- connecting thought and action (pp. 5-8). Queensland: Faculty of Business, Queensland University of Technology.

Abstract

• Individual nature of asthma and the asthmatic are not well understood or prioritised as a starting point to improve the uptake of self management strategies • Fuller understanding of 4 P’s from a consumer perspective required • Preliminary audience segmentation herein provide a sound platform for future investigations • Consumer focused evaluations are necessary to understand the present barriers and future facilitators of health behaviour change.

Citation Information
Kelly L Andrews, Sandra C Jones, Melinda Williams and Judy Mullan. "Challenging the views of self management for asthma" (2010) p. 5 - 8
Available at: http://works.bepress.com/sjones/69/