There's a hole in my bucket: internet filters and young people's access to online alcohol marketingFaculty of Science, Medicine and Health - Papers
AbstractAbstract of a paper presented at the Australasian Professional Society on Alcohol and other Drugs Conference 2012, 18-21 Nov, Melbourne. Online alcohol advertising expenditure quadrupled between 2005 and 2009. The rise in awareness that the internet contains almost limitless amounts of unregulated unmanageable content has resulted in the development of a range of internet fi lters; however alcohol advertisers argue that young people can be deterred from accessing alcohol websites by the use of an age verifi cation page.
Citation InformationSandra C Jones, Jeffrey A Thom, Sondra Davoren and Lance Barrie. "There's a hole in my bucket: internet filters and young people's access to online alcohol marketing" (2012)
Available at: http://works.bepress.com/sjones/168/