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The Holy Grail of Advertising? Quality Signaling and Revenue Implications of "Pay- Per-Performance" Advertising
ECIS 2008 Proceedings
  • Chrysanthos Dellarocas, University of Maryland
  • Siva Viswanathan, University of Maryland - College Park
Publication Date
1-1-2008
Citation Information
Chrysanthos Dellarocas and Siva Viswanathan. "The Holy Grail of Advertising? Quality Signaling and Revenue Implications of "Pay- Per-Performance" Advertising" (2008)
Available at: http://works.bepress.com/siva_viswanathan/3/