The purposes of the paper were to establish a structure of value of money by a facet approach; to compare the value of money among undergraduates in Hong Kong and China; and to test if there were any gender differences in value of money in the two places. Data were collected from 74 (male = 25, female = 49) undergraduates from two universities in Hong Kong, and 64 (male = 25, female = 39) undergraduates from one university in China. A mapping sentence was constructed to make up a 19-item questionnaire for measuring facets of value of money. The results obtained from Smallest Space Analysis-I (SSA-I) revealed two facets of money: modality and symbolic meaning. A series of t-tests revealed that there were statistically significant differences of value of money between Hong Kong and Chinese students: Hong Kong students scored higher in the symbolic meaning of "money desire" and 'indicator for success/failure" than Chinese students. Further, there were more male students perceived money as "power" and "indicator for success/failure" than female students in both places.
Copyright © The Chinese University of Hong Kong 1999
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