Article
PR Crisis Melalui Media Sosial
Jurnal Komunikasi
(2017)
Abstract
The background of this research is communication, new media, PR and PR Crisis. Fourth of this background has a close relationship, starting from communication, human in everyday life would require communication to receive and convey information, human can not be released from human life. The advancement of the times and the development of technology, causing people to communicate easily and the development of this era caused a new challenge for the PR and PR Crisis of a company, they should be able to maintain a positive image of the company in the minds of people. In this study using descriptive qualitative methodology, it contains many writings and drawings compared to the numbers. The purpose of this research is to know the strategy used by Pizza Hut in dealing with the issue of expired food. Penelitin results, social media is very positive impact on Pizza Hut in the recovery of food issues expired. The strategy used by the Pizza Hut Crisis PR is to utilize social media. Visible from the issue of expired food that disappeared in public and Pizza Hut restaurant until now crowded visited.
Keywords
- Public Relations,
- PR Crisis,
- Social Media,
- Communiations
Disciplines
Publication Date
July, 2017
Citation Information
Carlina, G., & Paramita, S. (2017). PR Crisis Melalui Media Sosial. Jurnal Komunikasi, 9(1), 81-86. Retrieved from http://journal.untar.ac.id/index.php/komunikasi/article/view/211/647
Creative Commons license
This work is licensed under a Creative Commons CC_BY-SA International License.