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Selected Works of Sinta Paramita
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LOCAL MARKETING COMMUNICATION OF NOODLE TRADERS IN PETAK SEMBILAN
Proceeding of International Conference on Entrepreneurship and Business Management (2017)
  • Sinta Paramita, Tarumanagara University
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Abstract
This research aims at understanding local marketing competition among noodle traders in Petak Sembilan Jakarta Barat. Petak Sembilan is an area like China Town where Chinese people live and open Chinese culinary shops, such as noodles. For Chinese community, noodles are a type of staple food which has special meaning of longevity. It is a favorite food for Chinese people in general. Petak Sembilan has three famous noodle traders who have been trading noodle foods that last tens years. The noodle traders are Bakmie Loncat Elda, Bakmie Amoy, and Bakmie Bok. The location where these three noodle traders open the shops is adjacent. They always compete each other for attracting potential buyers from past to present. Marketing communication basically relates to interaction, idea, and message in marketing activities. With local marketing communication, the noodle traders must be creative and innovative in marketing their products. From the phenomenon, researchers want to know how local marketing communication of the noodle traders in Petak Sembilan. The communication research methods used in this study are qualitative description. The research tries to describe how the marketing communication used by the three noodle shops. The research results are communication mixure, and the word of mouth is the important thing to control, maintain and compete in the local marketing of noodle traders in Petak Sembilan. 
Keywords
  • Marketing Communication,
  • Word of Mouth
Disciplines
Publication Date
November 16, 2017
Publisher
Program Studi S1 Manajemen Bisnis Universitas Tarumanagara
ISBN
2598-7968
Citation Information
Sinta Paramita. "LOCAL MARKETING COMMUNICATION OF NOODLE TRADERS IN PETAK SEMBILAN" VietnamProceeding of International Conference on Entrepreneurship and Business Management (2017) p. 117 - 121
Available at: http://works.bepress.com/sinta-paramita/18/
Creative Commons License
Creative Commons License
This work is licensed under a Creative Commons CC_BY-NC International License.