Skip to main content
Presentation
An index of customer citizenship behavior: an exploratory study
American Marketing Association (AMA) ServSIG Services Research Conference
  • Liliana L Bove, University of Melbourne
  • Nicola L Robertson, La Trobe University
  • Simon J Pervan, Southern Cross University
Document Type
Presentation
Publication Date
1-1-2003
Citation Information
Bove, LL, Robertson, NL & Pervan, SJ 2003, 'An index of customer citizenship behavior: an exploratory study', paper presented to the American Marketing Association (AMA) ServSIG Services Research Conference, Reims, France, 12-14 June.