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Presentation
The impact of culture in the family purchase decision process: New Zealand Asian immigrant and European families
11th New Zealand International Conference on Asian Studies
  • Simon J Pervan, Southern Cross University
  • Christina CK Lee, University of Auckland
Document Type
Presentation
Publication Date
1-1-1995
Citation Information
Pervan, SJ & Lee, CKC 1995, 'The impact of culture in the family purchase decision process: New Zealand Asian immigrant and European families', paper presented to the 11th New Zealand International Conference on Asian Studies, Auckland, New Zealand, 1-4 July.