Skip to main content
Presentation
Exploring the relationship between customer loyalty to the service worker and customer citizenship behavior to the service organization
Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment: Proceedings of the Academy of Marketing Science, World Marketing Congress
  • Nicola L Robertson, La Trobe University
  • Liliana L Bove, University of Melbourne
  • Simon J Pervan, Southern Cross University
Document Type
Conference publication
Publication Date
1-1-2003
Citation Information
Robertson, NL, Bove, LL & Pervan, SJ 2003, 'Exploring the relationship between customer loyalty to the service worker and customer citizenship behavior to the service organization', Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces Within an Increasingly Global Environment: Proceedings of the Academy of Marketing Science, World Marketing Congress, Perth, WA, 11-14 June, Curtin University of Technology, Perth, WA.