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About Adjunct Associate Professor Simon J Pervan

Adjunct Associate Professor Simon J Pervan, BCom(Auck), MCom(Auck), PhD(Melb)
Dr Simon Pervan is an adjunct associate professor of marketing in the Southern Cross School of Business and Tourism. He received his Ph.D. in Marketing from The University of Melbourne, Australia. His research focus is on primarily on strategic brand management, and understanding the expectations that customers bring to marketing exchange. Simon's recent work includes an examination of the personal advantages of upholding a reciprocity norm in marketing relationships. In addition, he has investigated the motivation behind customers going the extra mile to help a service workers. Current projects include an examination of value creation in Facebook, the effect of consumer empathy on stigmatised service workers, and cynicism on advertising effects. He has particular analytical competences in structural equation modelling and scale development. Simon has published widely in recognised international journals including the Journal of Business Research, Industrial Marketing Management, Marketing Letters, Journal of Marketing Communications, and International Journal of Advertising. He is also currently the Co Editor in Chief of the Journal of Consumer Behaviour.
Simon is a principal investigator on a Category 1 $220K, two year, OLT grant, examining the resource requirements of DBA candidates, and a one year $20K Faculty Research Grant at the University of Melbourne examining consumer empathy and stigmatised service workers. In 2012, he was elected for a three year term onto the Executive Committee of the Australia and New Zealand Marketing Academy (ANZMAC).


2016 - Present Adjunct Associate Professor, Southern Cross University School of Business and Tourism

Curriculum Vitae

Research Interests

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Contact Information

Locked Mail Bag 4
Coolangatta QLD
Australia 4225
Phone: (+61 7) 5506 9317
Fax: (+61 7) 5506 9317


Journal articles (27)