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Determinants of intention to participate in corporate BYOD-programs —the case of digital natives—
Academy of Management Annual Meeting (2015)
  • Andy Weeger, Neu-Ulm University of Applied Sciences
  • Xuequn Wang, Dongbei University of Finance And Economics
  • Heiko Gewald, Neu-Ulm University of Applied Sciences
  • Otavio Prospero Sanchez, Fundacao Getulio Vargas, Brazil
  • Mahesh Raisinghani, Texas Woman's University
  • Gerald Grant, Carleton University
  • Siddhi Pittayachawan, RMIT University
Many firms consider offering Bring-Your-Own-Device (BYOD) programs, which allow employees to use their own computing devices for business purposes. This study analyses how digital natives perceive the benefits and risk associated with BYOD. A theoretical model building on net valence approaches, technology adoption theories and perceived risk theory is proposed and tested. Students from several countries in their final year and with relevant work experience were surveyed (n = 476). The study demonstrates that benefits matter more than risks, at least for the suspected drivers of IT consumerization. The results show that the intention to enrol in a BYOD program is primarily a function of perceived benefits. Only safety and performance risks proved to contribute significantly to the overall perceived risk. Risks related to organizational performance and personal privacy do not significantly. FIMIX analysis reveals no significant differences across the multinational sample. This provides evidence that the determinants of BYOD adoption decision are not dependent on cultural characteristics. The knowledge acquired from this study is particularly beneficial to IT executives as a guide to deciding whether and how to set up or adjust global BYOD initiatives.
Publication Date
August 7, 2015
Vancouver, Canada
Citation Information
Andy Weeger, Xuequn Wang, Heiko Gewald, Otavio Prospero Sanchez, et al.. "Determinants of intention to participate in corporate BYOD-programs —the case of digital natives—" Academy of Management Annual Meeting (2015)
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