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The use of e-business in agribusiness: Investigating the influence of e-business and OTE factors
Journal of Global Information Technology Management (2010)
  • Alemayehu Molla, RMIT University
  • Konrad Peszynski, RMIT University
  • Siddhi Pittayachawan, RMIT University
This study explores antecedents to sector based e-business use. Sectoral e-business studies are valuable to understand the absorption of e-business in different economic sectors, the specific challenges of using e-business across different sectors and the potential of different sectors to integrate into the global digital value chain. Drawing from the perceived e-readiness model (PERM) and the Organizational, Technological and Environmental (OTE) framework, an integrated e-business use model is proposed. Data were collected from a survey of firms in the horticulture sector in Australia. Empirical analysis of the integrated model show that e-business use within the horticulture sector is at the initial state of maturity. In terms of the antecedent factors, this research shows that technology competence, financial commitment, perceived environmental e-readiness and organizational size are influential factors that directly affect e-business use. Perceived organizational e-readiness has an indirect influence on e-business use. The implications of these findings to both global IT management and e-business research are discussed. Practitioners such as governments, horticulture associations, growers and growers associations and digital marketplace operators, through understanding these factors affecting e-business use, can make effective decisions to develop their support, capabilities and offerings respectively.
Publication Date
January 1, 2010
Citation Information
Alemayehu Molla, Konrad Peszynski and Siddhi Pittayachawan. "The use of e-business in agribusiness: Investigating the influence of e-business and OTE factors" Journal of Global Information Technology Management Vol. 13 Iss. 1 (2010) p. 56 - 78
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