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Article
An international comparison of green IT diffusion
International Journal of e-Business Management (2009)
  • Alemayehu Molla, RMIT University
  • Siddhi Pittayachawan, RMIT University
  • Brian Corbitt, RMIT University
  • Hepu Deng, RMIT University
Abstract

This paper provides a preliminary insight into the status of the diffusion and maturity of ‘Green IT’ as well as some of the driving and inhibiting factors that influence it. The paper is largely descriptive and is based on a survey of 143 organisations from Australia, New Zealand and the USA. Overall, the findings indicate that organisations are developing the ‘right mind-set’, taking a number of ‘softer actions’, and investing in new technologies to use IT as part of the solution to pursue both eco-effi- ciency and eco-sustainability objectives. Nevertheless, the state of Green IT among the surveyed or- ganisations can be considered at the early stage of maturity. In particular, the results indicate that the disposal of IT in an environmentally friendly manner is the most relevant organisational concern about Green IT. It is therefore not surprising that there is significantly more attention paid to the policy and practice in the end-of-IT-life management aspect of Green IT. On the other hand, attention to Green IT sourcing is the least adopted. The need for greater IT efficiency and the pursuit of tangible cost savings from IT operations are the primary drivers for adopting Green IT which have to be artic- ulated in the strategy of an organisation. Likewise, the cost of greening IT and unclear business values from greening IT top the list of the factors that inhibit Green IT adoption. Limitation of the small sample size withstanding, the findings of this study hint at differences in Green IT initiatives among US, New Zealand and Australian organisations. In Australia and New Zealand, environmental consid- eration is the primary concern. In US the primary concern appears to be energy efficiency and cost reduction. Thus, while Australian and New Zealand organisations are leading the ‘softer’ side of Green IT policies and practices to reduce the environmental impact of IT, US organisations are far more advanced in the adoption of technologies and practices that reduce energy consumption and improve efficiency.

Keywords
  • Green IT,
  • sustainability,
  • diffusion,
  • adoption
Publication Date
October, 2009
Citation Information
Alemayehu Molla, Siddhi Pittayachawan, Brian Corbitt and Hepu Deng. "An international comparison of green IT diffusion" International Journal of e-Business Management Vol. 3 Iss. 2 (2009)
Available at: http://works.bepress.com/siddhi/18/