Using a qualitative approach, this study examines e-Commerce adoption in the Saudi tourism industry. The research concerns factors that impact of tourism firms moving their sales online. The study’s findings suggest a relationship between the competency of Saudi’s ICT supporting industry, and the level of e-Commerce integration in the tourism industry. Further, assumptions of global e-Commerce regarding the acceptance of universal payment systems and the intention of firms in pursuing a strategy of e-Commerce may not be valid for some developing countries. The conclusion from this study is that assumption sunderpinning global e-Commerce are based on the practices of developed economies and are not yet sufficiently flexible to accommodate elements of difference, as described by this Saudi study.
- Saudi Arabia,
- Supporting Industries
Available at: http://works.bepress.com/siddhi/15/