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Presentation
Technology for business: Supporting industries as a main driving force for e-commerce adoption in Saudi Arabia
International Conference on e-Business (2011)
  • Hani Brdesee, RMIT University
  • Brian Corbitt, RMIT University
  • Siddhi Pittayachawan, RMIT University
Abstract

Using a qualitative approach, this study examines e-Commerce adoption in the Saudi tourism industry. The research concerns factors that impact of tourism firms moving their sales online. The study’s findings suggest a relationship between the competency of Saudi’s ICT supporting industry, and the level of e-Commerce integration in the tourism industry. Further, assumptions of global e-Commerce regarding the acceptance of universal payment systems and the intention of firms in pursuing a strategy of e-Commerce may not be valid for some developing countries. The conclusion from this study is that assumption sunderpinning global e-Commerce are based on the practices of developed economies and are not yet sufficiently flexible to accommodate elements of difference, as described by this Saudi study.

Keywords
  • Technology,
  • e-Commerce,
  • Adoption,
  • Tourism,
  • Saudi Arabia,
  • Supporting Industries
Publication Date
July, 2011
Citation Information
Hani Brdesee, Brian Corbitt and Siddhi Pittayachawan. "Technology for business: Supporting industries as a main driving force for e-commerce adoption in Saudi Arabia" International Conference on e-Business (2011)
Available at: http://works.bepress.com/siddhi/15/