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Article
Big Data and The Commoditization of Analytics: Engaging First-Year Business Students with Analytics
e-Journal of Business Education & Scholarship of Teaching
  • Amir Hassan Zadeh, Wright State University - Main Campus
  • Shu Schiller, Wright State University - Main Campus
  • Kevin Duffy, Wright State University
  • Jonathan Williams
Document Type
Article
Publication Date
1-1-2018
Abstract

The age of data analytics requires "data scientists” across a wide range of business disciplines with deep knowledge of how to manage and analyse vast amounts of data to support decision-making. As a result, new analytical tools are being taught in the Management Information Systems (MIS) or business analytics (BA) programs to foster students’ development of this critical competency. Three waves of analytics tools are considered froman experiential perspective including how tointroduce analytics to first-year business students using an advanced data analytics software package with multiple techniques and data flow interface. SAS Enterprise Miner is used to teachtechnical topics and perform business-centric data analytics. Aninnovative exercise is designed in such a way that it guides first-year business students through a learning analytics journey to motivate them to understand the notion of data analytics andto develop skills around this emerging area without delving too much into extraneous technical details. A post-course survey indicated that the exercise helped students understand the opportunities as well as the challenges in doing analytics.

Comments

e-Journal of Business Education & Scholarship of Teaching is an open access journal.

Citation Information
Amir Hassan Zadeh, Shu Schiller, Kevin Duffy and Jonathan Williams. "Big Data and The Commoditization of Analytics: Engaging First-Year Business Students with Analytics" e-Journal of Business Education & Scholarship of Teaching Vol. 12 Iss. 1 (2018) p. 120 - 137 ISSN: 1835-9132
Available at: http://works.bepress.com/shu_schiller/55/