This panel focuses on building research collaborations between Business Schools and athletic programs at their respective universities. The panelists are representatives of four such collaborative research projects and will explain the process they used to engage the Athletic Departments; nature of projects that they initiated along with their status; kind of data they obtained; and some of the value-add they were able to provide for their Athletic Departments. The panel discussion will focus on “how to form collaborations” and will stimulate a discussion to engage and encourage the audience to reflect on their own opportunities and challenges in possibly building their own sports analytics projects.