This paper reports on a panel discussion held at AMCIS 2014 and subsequent panel member research and findings. We focus on curriculum design, program development, and sustainability in business analytics (BA) in higher education. We address some of the burning questions the IS community has asked concerning the various stages of BA program building, and we elaborate challenges that institutions face in constructing successful and competitive analytics programs. Furthermore, given that the panelists have achieved outstanding accomplishments in academic and industrial leadership, we share our experiences and vision of a “dream” analytics program. We hope that our community will continue a dialog that encourages and engages faculty members and administrators to reflect on challenges and opportunities to build dream programs that meet industry needs.