Assistant Professor Marketing
Shiyun Chloe Tian is an Assistant Professor of Marketing in the Jack Welch College of Business & Technology at Sacred Heart University. Dr. Tian's research explores consumer behavior, emerging technology, and interactive marketing. She also investigates how brands use marketing to develop consumer relationships. Her research has been published in journals such as International Journal of Advertising, Journal of Interactive Advertising, and Journal of Current Issues and Research in Advertising.
She has also reviewed for journal such as Journal of Advertising, Journal of Current Issues and Research in Advertising, and Frontiers in Psychology.
Dr. Tian completed a B.A. from North University of China, a M.A. in communication with a concentration in advertising from Shanghai International Studies University and earned her Ph.D. in advertising from the University of Miami.
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About Shiyun (Chloe) Tian
Shiyun Chloe Tian is an Assistant Professor of Marketing in the Jack Welch College of Business & Technology at Sacred Heart University. Dr. Tian's research explores consumer behavior, emerging technology, and interactive marketing. She also investigates how brands use marketing to develop consumer relationships. Her research has been published in journals such as International Journal of Advertising, Journal of Interactive Advertising, and Journal of Current Issues and Research in Advertising.
She has also reviewed for journal such as Journal of Advertising, Journal of Current Issues and Research in Advertising, and Frontiers in Psychology.
Dr. Tian completed a B.A. from North University of China, a M.A. in communication with a concentration in advertising from Shanghai International Studies University and earned her Ph.D. in advertising from the University of Miami.
| August 2022 - Present | Assistant Professor, Sacred Heart University ‐ Marketing, Jack Welch College of Business & Technology | |
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| 2017 - 2022 | Graduate Researcher, University of Miami | |
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| 2018 - 2021 | Instructor, University of Miami | |
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Disciplines
Research Interests
Grants
| 2019 - 2019 | The Waterhouse Family Institute (WFI) Research Grant |
| The Waterhouse Family Institute |
Professional Service and Affiliations
| 2010 - Present | Translator, Volunteer, Bring Me Hope Foundation | Reviewer, Frontiers in Psychology | Reviewer, Frontiers in Psychology | Reviewer, Journal of Current Issues and Research in Advertising |
Honors and Awards
- University of Miami Outstanding Doctor of Philosophy Student
- The Carolyn Stroman Award
- The Presidential Diversity & Inclusion Career Development Fellowship
- Arthur W. Page Center Benchmarking Award
| B.A., North University of China | ||
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| Ph.D. Advertising, University of Miami | ||
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| M.A., Shanghai International Studies University ‐ Communication | ||
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Links
Contact Information
Welch College of Business & Technology
Marketing
West Campus East Building WCE*E-1084
203-971-7868
Email:
