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A Digital Marketing - A Strategic Outreaching Process.pdf
International Journal of Management, IT and Engineering (2015)
  • SHIVA H.C PRASAD, Prof., Manipal Institute of Technology, Manipal University
  • Kalimadhu Anumolu, Mr., Manipal Institute of Technology, Manipal University
  • Gopalkrishna Barkur, Dr., Manipal Institute of Technology, Manipal University
Abstract
The objective of this is paper to identify the need for Digital marketing can be used strategically for a new business venture. It covers an opportunity of adopting a digital marketing in product/service business as a main marketing tool. This paper presents the details of segmentation, targeting, reaching customers through Digital Marketing process. It is concluded that Digital marketing can give best and more accurate results for new product marketing on the targeted customer and to get better ROI with value targeting, offers, frequency, and messaging services that are offered to the customer with online marketing strategies
Keywords
  • Digital marketing,
  • search engine,
  • target,
  • marketing ROI
Publication Date
Summer July 9, 2015
Publisher Statement
http://www.ijmra.us/project%20doc/2015/SPECIAL_JULY2015/25.pdf
Citation Information
Anumolu, K., Prasad, H. C. S., Gopalkrishna, B., and Adarsh, P. K (2015), A Digital Marketing: A Strategic Outreaching Process, International Journal of Management, IT and Engineering, Vol 5, No. 7, 254-260. ISSN: 2249-0558
Creative Commons license
Creative Commons License
This work is licensed under a Creative Commons CC_BY-ND International License.