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Article
Strategic Use of Bundling for Marketing New High-Tech Products: Strategies for Reducing Consumers' Risk Perception
Journal of Marketing Theory and Practice (2003)
  • Shikhar Sarin, Boise State University
  • Trina Sego, Boise State University
  • Nataporn Chanvarasuth
Disciplines
Publication Date
2003
Citation Information
Shikhar Sarin, Trina Sego and Nataporn Chanvarasuth. "Strategic Use of Bundling for Marketing New High-Tech Products: Strategies for Reducing Consumers' Risk Perception" Journal of Marketing Theory and Practice Vol. 11 Iss. 3 (2003)
Available at: http://works.bepress.com/shikhar_sarin/9/