"From Market-Driven to Market-Driving: A New Paradigm for the Marketing of High-Tech Products and Innovations" by Stacey B. Hills

Selected Works of Shikhar Sarin

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From Market-Driven to Market-Driving: A New Paradigm for the Marketing of High-Tech Products and Innovations

Journal of Marketing Theory and Practice (2003)

Stacey B. Hills, Utah State University
Shikhar Sarin, Boise State University

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Disciplines

Business

Publication Date

2003

Citation Information

Stacey B. Hills and Shikhar Sarin. "From Market-Driven to Market-Driving: A New Paradigm for the Marketing of High-Tech Products and Innovations" Journal of Marketing Theory and Practice Vol. 11 Iss. 3 (2003)
Available at: http://works.bepress.com/shikhar_sarin/8/