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Selected Works of Shikhar Sarin
Contribution to Book
'Bundling', 'Market Segmentation and Positioning', 'Competitive Advantage', 'Core Competencies', 'First Mover Advantage', and 'Value Proposition'
Wiley International Encyclopedia of Marketing (2011)
  • Shikhar Sarin, Boise State University
Link
Abstract
With 360 entries from over 500 global experts, the Encyclopedia offers one of the premier business reference sources available worldwide. Entries are arranged alphabetically within each subject volume. Each volume carries an index.
Disciplines
Publication Date
2011
Editor
Jagdish Sheth and Naresh Malhotra
Publisher
Wiley
Citation Information
Shikhar Sarin. "'Bundling', 'Market Segmentation and Positioning', 'Competitive Advantage', 'Core Competencies', 'First Mover Advantage', and 'Value Proposition'" Chichester, West Sussex, U.K.Wiley International Encyclopedia of Marketing (2011)
Available at: http://works.bepress.com/shikhar_sarin/11/