Skip to main content

About Shikhar Sarin

Shikhar Sarin is a Professor of Marketing at the College of Business and Economics at Boise State University. Dr. Sarin holds a bachelor’s and master’s degrees in electrical engineering, and a Ph.D. in marketing from The University of Texas at Austin. He is recognized worldwide as an expert in marketing strategy, high-tech markets, innovation, new product development, sales and customer satisfaction.
Dr. Sarin is an Associate Editor of the Journal of Product Innovation Management, and Technological Forecasting and Social Change. He has guest edited special issues of Industrial Marketing Management (2008), and the Journal of Product Innovation Management (2009).
Dr. Sarin has consulted and provided executive education programs extensively for several Fortune 500 firms. He has taught courses at the undergraduate, graduate and doctoral levels, and has directed two award winning Ph.D. dissertations.


Present Kirk and Marsha Smith Professor of Marketing, Department of Marketing and Finance, Boise State University Department of Marketing and Finance


Enter a valid date range.

Enter a valid date range.

Honors and Awards

  • 2004 Presidential Research and Scholarship Award
  • 2008 Guest Co-Editor - Industrial Marketing Management
  • 2008 - Present Kirk and Marsha Smith Professorship
  • 2009 Guest Editor – Journal of Product Innovation Management
  • 2009 Boise State University Office of Research Administration Grant
  • 2017 - Best Paper Award in the Innovation and New Product Development Track for "Extrinsic Rewards, Intrinsic Motivation and New Product Development Performance", 2017 American Marketing Association Summer Educator's Conference


  • Marketing of High-Tech Products
  • Internet Marketing/Marketing and the World Wide Web
  • Business Perspectives
  • New Product Development and Management
  • Marketing Research
  • Consumer Behavior

Selected Recent Publications (12)

Contributions to Books (1)