We have studied stress overshoot behavior in startup shear of four monodisperse polymer melts with a range of chain entanglement from Z = 24 to 160 entanglement points per chain. In the elastic deformation regime defined by (gamma)over dot tau(R) > 1 where tau(R) is the Rouse relaxation time, (i) the peak shear stress sigma(max) scales with the time t(max) at the peak to -1/2 power, in contrast to an exponent of -1/4 in the viscoelastic regime (for (gamma)over dot tau(R) < 1), (ii) sigma(max) changes linearly with the elapsed strain at the stress peak gamma(max), which scales with the applied shear rate as (gamma)over dot(1/3), (iii) a supermaster curve collapses time-dependent shear stress growth curves up to the stress maximum at all shear rates for all the four styrene-butadiene rubber samples. (C) 2009 The Society of Rheology. [DOI: 10.1122/1.3086872]