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Article
Perceived Fairness of Yield Management
Articles and Chapters
  • Sheryl E. Kimes, Cornell University
Publication Date
2-1-1994
Abstract
Applying yield-management principles to rate structures is complicated by what consumers perceive as unfair practices.
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Required Publisher Statement
© Cornell University. Reprinted with permission. All rights reserved.

Citation Information

Kimes, S. E. (1994). Perceived fairness of yield management [Electronic version]. Cornell Hotel and Restaurant Administration Quarterly, 35(1), 22-29. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: http://scholarship.sha.cornell.edu/articles/458/