Kimes, S. E. (1994). Perceived fairness of yield management [Electronic version]. Cornell Hotel and Restaurant Administration Quarterly, 35(1), 22-29. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: http://scholarship.sha.cornell.edu/articles/458/
Perceived Fairness of Yield ManagementArticles and Chapters
AbstractApplying yield-management principles to rate structures is complicated by what consumers perceive as unfair practices.