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Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability
Articles and Chapters
  • Sheryl E. Kimes, Cornell University School of Hotel Administration
Publication Date
3-1-2013
Abstract

Much of the past research on revenue management (RM) has focused on forecasting and optimization models and, more recently, on adaptation of RM to the specific needs in various industries, such as restaurants, car rental, transport and even health care services. Surprisingly, although many industries have become increasingly customer-focused, the customer seems to have been relatively forgotten in this stream of research. Our intent in this monograph is to help explore the role of marketing in RM in more depth.

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Required Publisher Statement
© 2015 S. E. Kimes and J. Wirtz. Reprinted with permission. All rights reserved.

Citation Information

Kimes, S. E., & J. Wirtz. (2013). Revenue management: Advanced strategies and tools to enhance firm profitability. Foundations and Trends in Marketing, 8(1), 1-68. doi: 10.1561/1700000037