Kimes, S. E., & Wirtz, J. (2002). Perceived fairness of demand-based pricing for restaurants [Electronic version]. Cornell Hotel and Restaurant Quarterly, 43(1), 31-37. Retrieved [insert date], from Cornell University, School of Hospitality Administration site: http://scholarship.sha.cornell.edu/articles/468/
Perceived Fairness of Demand-based Pricing for RestaurantsArticles and Chapters
AbstractVariable pricing in restaurants—for example, by day part or weekends versus weekdays—is likely to be okay with customers provided the different price schemes seem fair.