Skip to main content
Sun protection motivational stages and behavior: skin cancer risk profiles
Preventive and Behavioral Medicine Publications and Presentations
  • Sherry L. Pagoto, University of Massachusetts Medical School
  • Dennis McChargue, University of Nebraska
  • Kristin L. Schneider, University of Massachusetts Medical School
  • Jessica Werth Cook, University of Illinois
UMMS Affiliation
Department of Medicine, Division of Preventive and Behavioral Medicine
Publication Date
Document Type
Adult; Cluster Analysis; Female; *Health Behavior; *Health Promotion; Humans; Male; *Motivation; Questionnaires; Risk Factors; Skin Neoplasms; Sunburn
OBJECTIVE: To create skin cancer risk profiles that could be used to predict sun protection among Midwest beachgoers. METHOD: Cluster analysis was used with study participants (N=239), who provided information about sun protection motivation and behavior, perceived risk, burn potential, and tan importance. Participants were clustered according to their risk profiles; 4 distinct risk profiles emerged. RESULTS: Analyses revealed that risk profiles were significantly different on sun protection motivation and behavior and marginally different in terms of sun tanning behavior. CONCLUSION: Given the complexity of risk factors, an examination of clusters, rather than factors in isolation, may more accurately depict sun protection behavior.
Am J Health Behav. 2004 Nov-Dec;28(6):531-41.
Related Resources
Link to Article in PubMed
PubMed ID
Citation Information
Sherry L. Pagoto, Dennis McChargue, Kristin L. Schneider and Jessica Werth Cook. "Sun protection motivational stages and behavior: skin cancer risk profiles" Vol. 28 Iss. 6 (2004) ISSN: 1087-3244 (Linking)
Available at: