A Call for a Science of Engagement: Comment on Rus and CameronUMass Worcester Prevention Research Center Publications
UMMS AffiliationUMass Worcester Prevention Research Center; Department of Medicine, Division of Preventive and Behavioral Medicine; Department of Quantitative Health Sciences
Document TypeLetter to the Editor
AbstractWe applaud Rus and Cameron for their pioneering work describing predictors of engagement in online patient communities. Their piece advances our understanding of engagement in online patient communities and underscores the need for a science of engagement that informs the development of social media delivered interventions. Interdisciplinary teams of behavioral scientists, social media marketing experts, and data scientists are uniquely positioned to lead this science.
Rights and PermissionsCitation: Ann Behav Med. 2016 Oct;50(5):690-691. Link to article on publisher's site
Related ResourcesLink to Article in PubMed
Citation InformationSherry L. Pagoto and Molly E. Waring. "A Call for a Science of Engagement: Comment on Rus and Cameron" Vol. 50 Iss. 5 (2016) ISSN: 0883-6612 (Linking)
Available at: http://works.bepress.com/sherry_pagoto/161/