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Article
Interest in a Twitter-delivered weight loss program among women of childbearing age
Open Access Articles
  • Molly E. Waring, University of Massachusetts Medical School
  • Kristin L. Schneider, Rosalind Franklin University of Medicine and Science
  • Bradley M. Appelhans, Rush University Medical Center
  • Tiffany A. Moore Simas, University of Massachusetts Medical School
  • Rui Xiao, University of Massachusetts Medical School
  • Matthew C. Whited, East Carolina University
  • Andrew M. Busch, Brown University
  • Martinus M. Evans, University of Massachusetts Medical School
  • Sherry L. Pagoto, University of Massachusetts Medical School
UMMS Affiliation
Department of Obstetrics and Gynecology; Department of Pediatrics; Department of Quantitative Health Sciences; Department of Medicine, Division of Preventive and Behavioral Medicine; UMass Worcester Prevention Research Center
Publication Date
6-1-2016
Document Type
Article
Abstract

Weight management through the childbearing years is important, yet few women have access to efficacious weight loss programs. Online social network-delivered programs may increase reach and thus impact. The aim of this study was to gauge interest in a Twitter-based weight loss intervention among women of childbearing age and the feasibility of recruitment via Twitter. We recruited English-speaking women aged 18-45 years (N = 63) from Twitter to complete an anonymous online survey including open-ended questions about program advantages and concerns. Forty percent of participants were obese and 83 % were trying to lose weight. Eighty-one percent were interested in a Twitter-delivered weight loss program. Interest was high in all subgroups (62-100 %). Participants (59 %) cited program advantages, including convenience, support/accountability, and privacy. Concerns (59 %) included questions about privacy, support/accountability, engagement, efficacy, and technology barriers. Research is needed to develop and evaluate social media-delivered interventions, and to develop methods for recruiting participants directly from Twitter.

Keywords
  • UMCCTS funding,
  • Childbearing,
  • Obesity,
  • Online social networks,
  • Social media,
  • Twitter,
  • Weight loss,
  • Women
DOI of Published Version
10.1007/s13142-015-0382-4
Source
Transl Behav Med. 2016 Jun;6(2):277-84. doi: 10.1007/s13142-015-0382-4. Link to article on publisher's site
Related Resources

Link to Article in PubMed

PubMed ID
27356998
Citation Information
Molly E. Waring, Kristin L. Schneider, Bradley M. Appelhans, Tiffany A. Moore Simas, et al.. "Interest in a Twitter-delivered weight loss program among women of childbearing age" Vol. 6 Iss. 2 (2016) ISSN: 1613-9860 (Linking)
Available at: http://works.bepress.com/sherry_pagoto/139/