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Interest in a Twitter-delivered weight loss program among women of childbearing age
Open Access Articles
  • Molly E. Waring, University of Massachusetts Medical School
  • Kristin L. Schneider, Rosalind Franklin University of Medicine and Science
  • Bradley M. Appelhans, Rush University Medical Center
  • Tiffany A. Moore Simas, University of Massachusetts Medical School
  • Rui Xiao, University of Massachusetts Medical School
  • Matthew C. Whited, East Carolina University
  • Andrew M. Busch, Brown University
  • Martinus M. Evans, University of Massachusetts Medical School
  • Sherry L. Pagoto, University of Massachusetts Medical School
UMMS Affiliation
Department of Obstetrics and Gynecology; Department of Pediatrics; Department of Quantitative Health Sciences; Department of Medicine, Division of Preventive and Behavioral Medicine; UMass Worcester Prevention Research Center
Date
6-1-2016
Document Type
Article
Abstract

Weight management through the childbearing years is important, yet few women have access to efficacious weight loss programs. Online social network-delivered programs may increase reach and thus impact. The aim of this study was to gauge interest in a Twitter-based weight loss intervention among women of childbearing age and the feasibility of recruitment via Twitter. We recruited English-speaking women aged 18-45 years (N = 63) from Twitter to complete an anonymous online survey including open-ended questions about program advantages and concerns. Forty percent of participants were obese and 83 % were trying to lose weight. Eighty-one percent were interested in a Twitter-delivered weight loss program. Interest was high in all subgroups (62-100 %). Participants (59 %) cited program advantages, including convenience, support/accountability, and privacy. Concerns (59 %) included questions about privacy, support/accountability, engagement, efficacy, and technology barriers. Research is needed to develop and evaluate social media-delivered interventions, and to develop methods for recruiting participants directly from Twitter.

Rights and Permissions
Citation: Transl Behav Med. 2016 Jun;6(2):277-84. doi: 10.1007/s13142-015-0382-4. Link to article on publisher's site
DOI of Published Version
10.1007/s13142-015-0382-4
Related Resources
Link to Article in PubMed
Keywords
  • Childbearing,
  • Obesity,
  • Online social networks,
  • Social media,
  • Twitter,
  • Weight loss,
  • Women
PubMed ID
27356998
Citation Information
Molly E. Waring, Kristin L. Schneider, Bradley M. Appelhans, Tiffany A. Moore Simas, et al.. "Interest in a Twitter-delivered weight loss program among women of childbearing age" Vol. 6 Iss. 2 (2016) ISSN: 1613-9860 (Linking)
Available at: http://works.bepress.com/sherry_pagoto/139/