Online Advertising for Cancer Prevention: Google Ads and Tanning BedsUniversity of Massachusetts Medical School Faculty Publications
UMMS AffiliationDepartment of Medicine, Division of Preventive and Behavioral Medicine; UMass Worcester Prevention Research Center
AbstractGoogle receives more than 3.5 billion Internet searches daily, and the advertisements on their results pages may provide a unique opportunity to transmit targeted public health information to a large audience. Skin cancer is more common than all other cancers combined, and indoor tanning is a preventable risk factor that accounts for more than 450 000 new malignant neoplasms each year. Tanning bed use remains common, with 1 in 5 adolescents and more than half of college students exposed. Awareness of the dangers of tanning beds is one of the factors that can lead to behavior change. The goals of this study were to examine the volume of tanning bed–related searches on Google and pilot the use of Google’s advertising service for dissemination of skin cancer prevention messages to users entering searches related to tanning beds.
- skin cancer,
- indoor tanning,
- tanning beds,
- skin cancer prevention
Rights and PermissionsCopyright © 2016 Massachusetts Medical Society. Publisher PDF posted after 6 months as allowed by the publisher's author rights policy at http://www.nejm.org/page/author-center/permissions.
DOI of Published Version10.1001/jamadermatol.2015.3998
SourceJAMA Dermatol. 2016 Jan 1;152(1):101-2. doi: 10.1001/jamadermatol.2015.3998. Link to article on publisher's site
Related ResourcesLink to Article in PubMed
Citation InformationWilmarie Cidre Serrano, Mary-Margaret Chren, Jack S. Resneck, Nepheli N. Aji, et al.. "Online Advertising for Cancer Prevention: Google Ads and Tanning Beds" Vol. 152 Iss. 1 (2016) ISSN: 2168-6084 (Electronic)
Available at: http://works.bepress.com/sherry_pagoto/126/