This paper describes the process that the Greater Portland Pulse (GPP) initiated to incorporate the measurement of progress toward social equity into the project. While equity may appear to be a widely accepted priority for communities, the GPP process created a dialogue that was sometimes contentious but also profoundly educational for the participants revealing some of the complexities, not only of the issue of equity, but the challenges (particularly the inadequacy of available data) and trade-offs that are inescapable when using conventional data sets.

Additionally, this paper discusses some of the consequences of a process that, while incorporating equity values and concerns into all of its outcomes and indicators (rather than creating a separate equity outcome category) may have rendered equity less visible than originally intended.