Skip to main content
Book
Strategic sport marketing
(2009)
  • David Shilbury
  • Hans Westerbeek
  • Shayne Quick
  • Daniel Funk
Abstract
A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals.
Keywords
  • sport marketing,
  • key elements,
  • sport management
Disciplines
Publication Date
January 1, 2009
Publisher
Allen & Unwin
ISBN
9781741756265
Publisher Statement
Interim status: Citation only.

Shilbury, D., Westerbeek, H., Quick, S. & Funk, D. (2009). Strategic sport marketing (3rd ed.) Sydney: Allen & Unwin.

Access the publisher's website.

© Copyright David Shilbury, Hans Westerbeek, Shayne Quick and Daniel Funk, 2009
Citation Information
David Shilbury, Hans Westerbeek, Shayne Quick and Daniel Funk. Strategic sport marketing. 3rdSydney(2009)
Available at: http://works.bepress.com/shayne_quick/6/