Kulynych/Cline Distinguished Professor of Psychology, Department of Psychology, College of Arts and Sciences
Dr. Shawn Bergman’s research focuses on how social media and analytics can be used to meet organizational objectives, the legal issues surrounding using social media for employment decisions, and the application of analytics to human resources. He has served on multiple panels at the Society for Industrial and Organizational Psychologists and the Academy of Management conferences discussing the use of social media in organizational settings and has published multiple research and review book chapters on how social media can be used for employee recruiting and selection.
Bergman co-founded the university’s Center for Analytics Research and Education (CARE), which uses big data to work toward prosocial human behavioral change in sustainability, education, economic development, human resources, science, and health and wellness. He is also former director of Appalachian’s Office of Research Consultation, providing faculty across the university with input in the design and execution of their research.
Additionally, Bergman founded and co-directs the HR Science Research team at Appalachian. The group advances knowledge within the human resources (HR) field through the use of analytics and technology. The role of HR within organizations is rapidly changing from administrative to strategic, due largely to HR analytics which can offer insights for effective management of employees and help an organization reach its goals.
Areas of Expertise
How social media can be used for recruitment, brand management and selection and the legal implications for using these sources
How analytics and big data can be used to help organizations meet organizational goals
Applying research and quantitative methodologies in academic and professional settings
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About Dr. Shawn Bergman
Dr. Shawn Bergman’s research focuses on how social media and analytics can be used to meet organizational objectives, the legal issues surrounding using social media for employment decisions, and the application of analytics to human resources. He has served on multiple panels at the Society for Industrial and Organizational Psychologists and the Academy of Management conferences discussing the use of social media in organizational settings and has published multiple research and review book chapters on how social media can be used for employee recruiting and selection.
Bergman co-founded the university’s Center for Analytics Research and Education (CARE), which uses big data to work toward prosocial human behavioral change in sustainability, education, economic development, human resources, science, and health and wellness. He is also former director of Appalachian’s Office of Research Consultation, providing faculty across the university with input in the design and execution of their research.
Additionally, Bergman founded and co-directs the HR Science Research team at Appalachian. The group advances knowledge within the human resources (HR) field through the use of analytics and technology. The role of HR within organizations is rapidly changing from administrative to strategic, due largely to HR analytics which can offer insights for effective management of employees and help an organization reach its goals.
Areas of Expertise
How social media can be used for recruitment, brand management and selection and the legal implications for using these sources
How analytics and big data can be used to help organizations meet organizational goals
Applying research and quantitative methodologies in academic and professional settings
| Present | Faculty Member, Appalachian State University ‐ College of Arts and Sciences | |
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| Present | Professor, Appalachian State University ‐ Department of Psychology | |
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| Present | Research Director, Appalachian State University ‐ Center for Analytics Research and Education | |
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Disciplines
Research Interests
Honors and Awards
- UNC Board of Governors’ Excellence in Teaching College Award, Appalachian State University, 2015
- Faculty Hall of Fame, Appalachian State University, 2015
- Psi Chi Excellence in Teaching Award, Appalachian State University, Department of Psychology, awarded 2008 and 2015
Courses
- PSY 5030 Quantitative Methods in Psychology
- PSY 5531 Advanced Quantitative Methods
- PSY 5045 Intoduction to Human Resources and Professional Issues
| 2008 | Ph.D., The University of Tennessee, Knoxville ‐ Industrial/Organizational Psychology | |
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| 2001 | M.A,, The Catholic University of America ‐ General Psychology | |
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| 1998 | B.S., Truman State University ‐ Psychology | |
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Links
Contact Information
bergmans@appstate.edu
828-278-9608