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Article
University Brands in a 21st Century World: What You Need to Know About Social Media
Organisation for Economic Co-operation and Development Education Today Blog (2010)
  • Shannon C Kelly, University of Pennsylvania
  • Alan Ruby, University of Pennsylvania
Abstract

This article discusses the changing environment of institutional branding in higher education due to social media and modern information and communication technology (ICT).

Keywords
  • Higher Education,
  • Social Media,
  • Branding
Publication Date
Fall September 23, 2010
Citation Information
Shannon C Kelly and Alan Ruby. "University Brands in a 21st Century World: What You Need to Know About Social Media" Organisation for Economic Co-operation and Development Education Today Blog (2010)
Available at: http://works.bepress.com/shannonckelly/2/