Today’s students are not being equipped with the critical thinking and analysis skills they need to successfully navigate our media-saturated environment. Time spent consuming media, now up to nearly eight hours a day, continues to increase, but students often are poorly versed in analyzing and understanding different media messages and formats. They prefer to see the world of media messages as simple and straightforward, to be taken at face value, according to recent research in the field of media literacy. While students express confidence that media messages have clear primary meanings and sources that can be easily identified, media literacy demands nuanced thinking about message creators as well as their goals and values.