The right to respect for private life is developed in European legal frameworks through different legal notions and instruments. One of such mechanisms for privacy protection, constantly backed up by the European Union (EU) legislator for already more than a decade, is the regulation of so-called unsolicited communications. This contribution explores this EU approach and argues that, in the light of current and upcoming developments, a profound revision of the notion might be needed. More concretely, it concludes that there is a need to move from a regulation of unsolicited communications to the regulation of unsolicited ‘adjustments’ (i.e., automatic adaptations of software or devices).