"Social media as a loudspeaker for Nike: Can image repair communication on Facebook impact emotion and responsibility attribution?" by Seoyeon Celine Hong

Article

Social media as a loudspeaker for Nike: Can image repair communication on Facebook impact emotion and responsibility attribution?

Public Relations Journal (2016)

Seoyeon Celine Hong, Rowan University
E. Johnson

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Abstract
There is limited understanding of how the public attributes responsibility for public relations 
crises through social media. Public involvement in social media has emerged as an area of 
interest in conflict management because involvement impacts negative emotion and 
attribution of responsibility to an organization. The researchers measured involvement, as 
related to emotional reaction and responsibility attribution, using a content analysis of 
Facebook consumer comments (N= 236) made after Nike Running issued an apology.

Disciplines

Public Relations and Advertising

Publication Date

2016

Citation Information

Seoyeon Celine Hong and E. Johnson. "Social media as a loudspeaker for Nike: Can image repair communication on Facebook impact emotion and responsibility attribution?" Public Relations Journal Vol. 9 Iss. 4 (2016)
Available at: http://works.bepress.com/seoyeonceline-hong/5/