Article
Social media as a loudspeaker for Nike: Can image repair communication on Facebook impact emotion and responsibility attribution?
Public Relations Journal
(2016)
Abstract
There is limited understanding of how the public attributes responsibility for public relations
crises through social media. Public involvement in social media has emerged as an area of
interest in conflict management because involvement impacts negative emotion and
attribution of responsibility to an organization. The researchers measured involvement, as
related to emotional reaction and responsibility attribution, using a content analysis of
Facebook consumer comments (N= 236) made after Nike Running issued an apology.
Disciplines
Publication Date
2016
Citation Information
Seoyeon Celine Hong and E. Johnson. "Social media as a loudspeaker for Nike: Can image repair communication on Facebook impact emotion and responsibility attribution?" Public Relations Journal Vol. 9 Iss. 4 (2016) Available at: http://works.bepress.com/seoyeonceline-hong/5/