Article
Incremental to radical ideas: Paradigm-relatedness metrics for investigating ideation creativity and diversity
International Journal of Design Creativity and Innovation
(2018)
Abstract
Creativity and diversity are key components of success in idea generation,
but each includes many dimensions. Paradigm-relatedness is an indicator
of the style of creativity and diversity that has been overlooked often in
assessing ideation. The goals for this study were to synthesize the literature
on paradigm-relatedness, and develop and test alternative approaches for
operationalizing paradigm-relatedness in ideation. The synthesis of the
literature focused on reviewing both paradigm-relatedness theoretical
frameworks and methodological approaches. Then, two alternative
paradigm-relatedness metric approaches—category-based and componentbased—
were developed. Finally, ideation data was collected and coded
to evaluate the reliability, ease of use, and potential applications of each
approach. The category-based approach was a more reliable and faster
way to code paradigm-relatedness, and so it may be more suited for
research or evaluation at scale. In contrast, the component-based approach
provided more explicit information on all aspects of paradigm-relatedness,
but was more challenging to code reliably and more time-consuming.
The component-based approach may be more suited to guiding smaller
teams or individual designers in achieving paradigm-relatedness creativity
and diversity. Neither approach was found to be universally ideal, and
so consideration of the trade-offs is important in deciding which is most
appropriate in a given situation.
Keywords
- idea generation,
- creativity,
- evaluation,
- research methodology
Disciplines
Publication Date
Spring April 6, 2018
DOI
10.1080/21650349.2018.1463177
Citation Information
Eli Silk, Shanna Daly, Kathryn Jablokow and Seda McKilligan. "Incremental to radical ideas: Paradigm-relatedness metrics for investigating ideation creativity and diversity" International Journal of Design Creativity and Innovation Vol. 7 Iss. 1-2 (2018) p. 30 - 49 Available at: http://works.bepress.com/seda-yilmaz/47/