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Selected Works of Seda McKilligan
Contribution to Book
Design Heuristics: A Tool for Innovation in Product Design
The Psychology of Design: Creating Consumer Desire (2015)
  • Colleen M Seifert, University of Michigan - Ann Arbor
  • Seda McKilligan, Iowa State University
  • Shanna Daly, University of Michigan - Ann Arbor
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Disciplines
Publication Date
Winter February 1, 2015
Editor
R. Batra, C. M. Seifert, & D. Brei,
Publisher
Routledge
Citation Information
Colleen M Seifert, Seda McKilligan and Shanna Daly. "Design Heuristics: A Tool for Innovation in Product Design" New YorkThe Psychology of Design: Creating Consumer Desire (2015) p. 327 - 343
Available at: http://works.bepress.com/seda-yilmaz/44/