About Sara Dolnicar
Sara is a Professor at the UQ Business School at The University of Queensland.
She holds a Bachelor/Masters and PhD degree (1996) in Business Administration from the Vienna University of Economics and Business and a Bachelor/Masters degree in Psychology from the University of Vienna.
Her research interests are market segmentation methodology and measurement in the social sciences. She has primarily applied her work to tourism and social issues (environmental volunteering, foster care and public acceptance of water alternatives).
alf of which were published in A* or A journals.
Market Segmentation Methodology, Measurement in the Social Sciences, Sustainable Tourism, and Public Attitudes Towards Water
The University of Queensland
Brisbane QLD 4072
Phone: +617 3365 6702
The sustainability–profitability trade-off in tourism: can it be overcome?
Faculty of Commerce - Papers (Archive) (2011)
This paper answers key questions about personal and industry decision-making in implementing sustainable tourism. Being environmentally friendly is typically associated ...