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About Sara Dolnicar

Sara is a Professor at the UQ Business School at The University of Queensland.

She holds a Bachelor/Masters and PhD degree (1996) in Business Administration from the Vienna University of Economics and Business and a Bachelor/Masters degree in Psychology from the University of Vienna.

Her research interests are market segmentation methodology and measurement in the social sciences. She has primarily applied her work to tourism and social issues (environmental volunteering, foster care and public acceptance of water alternatives).
alf of which were published in A* or A journals.


February 2013 - Present Professor, The University of Queensland, Australia ‐ UQ Business School

Research Interests

Market Segmentation Methodology, Measurement in the Social Sciences, Sustainable Tourism, and Public Attitudes Towards Water

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Contact Information

The University of Queensland
Brisbane QLD 4072
Phone: +617 3365 6702

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