This study examines the impact and relationship between demographic factors and risk perceptions toward Small Aircraft Transportation Systems (SATS). The study included 178 participants who responded to an electronic survey administered to Purdue University faculty members and to selected leaders within the Purdue Intercollegiate Athletics department. Participants were surveyed as to their demographic identities including gender, age, academic position, and aviation familiarity, as well as their perceptions of physical, financial, and status risk from a SATS program. Results of this study showed that certain demographic factors are significant predictors of certain SATS travel risk perceptions. Participants’ intentions to travel via SATS also are identified to be a function of their demographic identity. Future research topics are discussed to further validate the results of this study.