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Rooting for (and then abandoning) the underdog
Journal of Applied Social Psychology (2008)
  • JongHan Kim
  • Scott T. Allison, University of Richmond
  • Dafna Eylon
  • George Goethals
  • Michael Markus
  • Sheila Hindle
  • Heather McGuire

Although people prefer to associate with winners, there is also a strong desire to support the lovable loser or underdog. In 4 studies, we demonstrate the underdog effect and its delimiting conditions.

  • underdog,
  • heroes
Publication Date
Citation Information
JongHan Kim, Scott T. Allison, Dafna Eylon, George Goethals, et al.. "Rooting for (and then abandoning) the underdog" Journal of Applied Social Psychology Vol. 38 (2008)
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