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Article
The Strategy of Sustainability: A Systems Perspective on Environmental Initiatives
California Management Review
  • Scott Marshall, Portland State University
  • Darrell Brown, Portland State University
Document Type
Article
Publication Date
1-1-2003
Subjects
  • Economic development -- Environmental aspects,
  • Sustainable development -- Finance,
  • Sustainable development,
  • Social responsibility of business
Disciplines
Abstract
The article presents a systems perspective on environmental initiatives as they relate to the efforts of firms looking to become environmentally sustainable. To achieve environmental sustainability, firms need to implement principles, policies, and practices (such as budgeting systems, job design, recruitment and selection, and organizational structures) from the standpoint of long-term ecosystem viability. Because this process requires firms to establish challenging goals, managers are often confronted with significant conflicts between the financial and the environmental and social considerations when introducing socially or environmentally oriented decision making. The author recommends the adoption of a commonly shared corporate vision to allow for clear direction in decision-making. The author looks at the environmental initiatives of Norm Thompson Outfitters as example.
Description

This is the publisher's final PDF. Published as Marshall, R., & Brown, D. "The Strategy of Sustainability: A Systems Perspective of Environmental Initiatives," in California Management Review, vol. 46, no 1, 2003. (c) 2003 by the Regents of the University of California. Published by the University of California Press.

Persistent Identifier
http://archives.pdx.edu/ds/psu/9443
Citation Information
Marshall, R., & Brown, D. "The Strategy of Sustainability: A Systems Perspective of Environmental Initiatives," in California Management Review, vol. 46, no 1, 2003.