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Article
Personalization by website transformation: Theory and practice
Information Processing and Management
  • Saverio Perugini, University of Dayton
Document Type
Article
Publication Date
5-1-2010
Abstract
We present an analysis of a progressive series of out-of-turn transformations on a hierarchical website to personalize a user’s interaction with the site. We formalize the transformation in graph-theoretic terms and describe a toolkit we built that enumerates all of the traversals enabled by every possible complete series of these transformations in any site and computes a variety of metrics while simulating each traversal therein to qualify the relationship between a site’s structure and the cumulative effect of support for the transformation in a site. We employed this toolkit in two websites. The results indicate that the transformation enables users to experience a vast number of paths through a site not traversable through browsing and demonstrate that it supports traversals with multiple steps, where the semblance of a hierarchy is preserved, as well as shortcuts directly to the desired information.
Inclusive pages
284-294
ISBN/ISSN
0306-4573
Document Version
Postprint
Comments

Accepted for publication in Information Processing and Management. Final published version of the paper is available from the publisher.

Publisher
Pergamon Press
Place of Publication
Tarrytown, NY
Peer Reviewed
Yes
Keywords
  • hierarchical hypermedia,
  • information personalization,
  • navigation,
  • out-of-turn interaction,
  • website transformation
Citation Information
Saverio Perugini. "Personalization by website transformation: Theory and practice" Information Processing and Management Vol. 46 Iss. 3 (2010)
Available at: http://works.bepress.com/saverio_perugini/2/