Article
Greeting Cards and Gifts: An Exploratory Study of Young Singaporeans
European Advances in Consumer Research
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Article
Publication Date
1-1-1999
Scholarly
Yes
Peer Reviewed
1
Disciplines
Original Citation
Subrahmanyan, Saroja. (1999). Greeting Cards and Gifts: An Exploratory Study of Young Singaporeans. European Advances in Consumer Research, 4, 317-324.
Citation Information
Saroja Subrahmanyan. "Greeting Cards and Gifts: An Exploratory Study of Young Singaporeans" European Advances in Consumer Research Vol. 4 (1999) p. 317 - 324 Available at: http://works.bepress.com/saroja-subrahmanyan/15/