Article
Improving Effectiveness of Restaurant Menu Labeling: An Exploratory Approach
Marketing and Public Policy Conference Proceedings
Status
Faculty
School
School of Economics and Business Administration
Department
Marketing
Document Type
Proceeding
Publication Date
1-1-2009
Original Citation
Subrahmanyan, S. (2009). Improving Effectiveness of Restaurant Menu Labeling: An Exploratory Approach. Marketing and Public Policy Conference Proceedings
Citation Information
Saroja Subrahmanyan. "Improving Effectiveness of Restaurant Menu Labeling: An Exploratory Approach" Marketing and Public Policy Conference Proceedings (2009) Available at: http://works.bepress.com/saroja-subrahmanyan/14/