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Article
EVALUATION OF AND BEHAVIOR TOWARD THE VISUAL RETAIL ENVIRONMENT: FUNCTION OF CONSUMERS’ VISUAL AESTHETIC SENSITIVITY
Doctoral Dissertations
  • Sarah Eubanks Wilhoit, University of Tennessee - Knoxville
Date of Award
8-2010
Degree Type
Dissertation
Degree Name
Doctor of Philosophy
Major
Retail, Hospitality, and Tourism Management
Major Professor
Ann E. Fairhurst
Committee Members
Youn-Kyung Kim, Rodney C. Runyan, E. Grady Bogue
Abstract
The primary goal of retail environments is to stimulate positive behavior from consumers viewing the fulfilled plan of the designer or architect. This study explores the influence of the consumer trait, visual aesthetic sensitivity, upon the visual aesthetic design features of the store environment and consumer behavior. Treatment of the visual aesthetic design features of the retail environment as an integrated, holistic arrangement demonstrate the dynamic interrelation of the environment and perception as explained by Gestalt theory. Data was collected through traditional survey techniques. Statistical analyses using exploratory factor analysis, ANCOVA, and MANCOVA reveal distinct differences between consumers with high versus low visual aesthetic sensitivity in store environment evaluations and consumer behavior.
Citation Information
Sarah Eubanks Wilhoit. "EVALUATION OF AND BEHAVIOR TOWARD THE VISUAL RETAIL ENVIRONMENT: FUNCTION OF CONSUMERS’ VISUAL AESTHETIC SENSITIVITY" (2010)
Available at: http://works.bepress.com/saraheubanks_wilhoit/1/