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Book
Strategic Planning for Social Media in Libraries
(2012)
  • Sarah King Steiner, Georgia State University
Abstract
This practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You’ll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. You get all the key elements to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.
Keywords
  • Social Media,
  • Strategic Planning
Publication Date
2012
Editor
Ellyssa Kroski
Publisher
Neal Schuman
Citation Information
Sarah King Steiner. Strategic Planning for Social Media in Libraries. (2012)
Available at: http://works.bepress.com/sarah_steiner/14/